You can have all the website visitors in the world, but if they don’t convert… What is the point? This is why it is important to know how to increase website conversion rate so that you get the most out of the website traffic you already have.
What I’ll be going over today is an incredibly easy way to increase website conversions if you want already doing this.
Some website owners take the “throw enough mud at the wall, some of that will stick” approach. Basically they put most of their attention on driving more traffic to their website, and not enough on website optimization. What if you could throw mud at a wall, but increase the chances of that much sticking by optimizing the service of the wall? Wouldn’t that be better?
I know it’s a stupid comparison but that is basically what you are doing when you are optimizing your website for conversions. You already have traffic coming in, which may or may not be converting, and you want to increase the conversions that you get on that existing amount of traffic.
The Obvious.. This Is a Given
When I first started implementing this strategy I saw a very noticeable difference in conversions on my website. However, there are going to be some people that probably won’t notice a difference and for good reason.
First off, the website traffic you are getting must be relevant. You can’t be driving people to your website with clickbait… These people will leave no matter what.
The offer you are promoting must be something of interest to the audience. If you have a website about dog toys and you are promoting an offer on Harley-Davidson tailpipes, this is obviously a horrible idea and no matter what you do the conversion rate is going to be next to nothing.
So if you have traffic coming in that is totally irrelevant to your site, or are promoting an offer that is totally irrelevant… This probably isn’t going to work for you.
Something That Will Increase Conversions at the Flip of a Switch
So lets say that you are doing everything right… The traffic that is coming to your website is fairly targeted and the offer you are promoting is a good one.
Well what if I told you there was a way to instantly increase the conversions on your website… To get that existing traffic that is already coming into convert more, which means selling more products, more people opting into your mailing list, whatever the case may be.
Would you say this sounds too good to be true? Well… I agree with you… It does sound a bit too good to be true, but the fact of the matter is that it is not too good to be true.
The Almighty “Exit Pop”
Have you ever heard of a “exit pop”? In my opinion this is the holy grail for increasing website conversions, or at least one of several very effective and easy to implement ways to increase conversions.
Don’t know what an exit pop is? You have probably seen them before but just aren’t aware of the terminology. Exit pops are those pop ups that appear on a website when you are about to exit the website. You know… Those pop-ups that say “Wait… Before you go”or something along these lines that might be annoying sometimes.
There are all different sorts of exit pops out there, ranging from sale promotions, newsletters sign-ups, free guide promotions, etc. A few examples you can see below…
Why are these so effective? Well, because the people that see these are going to exit your website without converting… Then these pop up and give you one last chance to convert them into customers, people on your mailing list, etc.
How Can You Get These Exit Pops?
So how can you create these exit pops on your website? There are different ways you can do this, but installing plug-ins is probably the easiest way, and is how I do it.
There are many different plug-ins out there that allow you to create these exit pops, some of them free and some of them you have to pay for. Of course the free plug-ins don’t offer all the features and aren’t quite as good as the paid ones, usually, but there are some decent exit pop plug-ins out there such as Pop-Up CC Exit & Conversation Popup Builder.
What I Recommend
If you are pretty new in the game, or your money is tight, you may want to just start out with a free plug-in, but if serious and if you have the cash then Thrive Leads is my recommendation and is what I use.
What the heck is Thrive Leads?
Thrive Leads is a plug-in created by the highly reputable Thrive Themes company, which is entirely focused on creating plug-ins/themes for increasing website conversions. They are masters at conversion optimization and there Thrive Leads plug-in is one of the best out there for WordPress users.
It is mainly geared towards increasing conversions when it comes to capturing leads, which means getting more people to opt into your mailing list, but it also can be used for promoting various other offers.
When I started out using exit pops, I was first using a free plug-in (can’t remember what the name was) and later moved on to Thrive Leads which has proved to be well worth it for me
Why Thrive Leads Is a Beast
This it is a plug-in that you have to pay for, but is well worth the price and below I’ll be going over some of the reasons why I love it so much.
#1 – Very Appealing Visuals
With Thrive Leads you can make a very nice looking exit pops. Of course what is the nicest looking is and always the best for conversions, but sometimes it is and even if it isn’t, there is an easy way to test between different designs and see what converts the best, as I will go over shortly.
The drag-and-drop visual editor inside Thrive Leads is a big deal. This allows you to easily drag different elements of design wherever you want and makes it a simplistic process to create awesome looking exit pop designs. Below you can see a screenshot of a few of the many elements that are able to be dragged and dropped.
#2 – Plenty of Options
“exit pop” is just one of many options, can choose when you want something to appear – many different banners
The examples of exit pops that I showed above are only a few of the many different ways you can display these exit pops. You don’t need to have something that pops in at the last second and covers up the users computer screen… You can also create small ribbons that appear at the top of the screen, boxes that slide into the screen in one of the bottom corners, and so on.
You should also know that the “exit pops” are just one of many options. The reason I am focusing on them is because I found to be incredibly effective for increasing conversions, but you can also choose to have offers displayed after a specific amount of time, immediately when the page loads, when the user scrolls down a certain percentage of the page, and so on.
In there are so many things you can do with these pop-up boxes. You can use them to simply promote a product, such as by saying “wait! 50% off” and providing a button to a product; or you could integrate an autoresponder and have people opt into your mailing list. Lots of possibilities.
#3 – You can Categorize Offers
This is something that can make a big difference and is definitely not something you will be getting with free exit pop plug-ins.
With Thrive Leads you are able to show certain offers on specific pages, within certain categories on your website, and vice versa you are also able to choose not to show certain offers on certain pages, categories, etc.
So let’s say you have a website about dogs. You have many different categories and let’s say that one category is on “dog tricks” and another is on “dog toys”. You could set up offers for some dog trick e-book to be displayed on the pages that fall into the “dog tricks” category and you could set up offers for some awesome dog toy to be displayed on pages that fall into the “dog toys” category.
So in a nutshell you can display highly targeted offers which will definitely convert better than just one site-wide offer.
#4 – A/B Split Testing… Holy Crap This Is Important
Something else that you aren’t going to see with any free exit pop plug-in, or at least none that I know of, is the ability to do A/B split testing. With split testing you are able to test different designs against each other and see which leads to better conversions.
What you could do is create two totally different pop-up boxes and see which converts better, which is what many people do. Or you could also create one pop-up box, make a duplicate of it, make some minor changes to it, and test between the two.
What Thrive Leads will do is display the two different pop-up boxes to an equal number of visitors and see which converts the best… Then you can simply select the one that converts better to be displayed.
Exit pops alone are going to be able to increase your conversions, and split testing is going to further optimize your exit pops so that they increase your conversions even more.
See It In Action
I found a nice tutorial video for setting up Thrive Leads on YouTube that you can see below. This will give you a better idea of what all has to offer and, if you do get it, how you will go about creating these pop-up boxes…
The Cost.. Is It Worth It?
The way prices work is you can purchase licenses for a certain number of websites. One license is good for use on one website. The prices are as follows…
- 1 License – $67
- 5 Licenses – $97
- 15 Licenses – $147
They also have a Thrive Membership where you get access to 25 licenses along with all of the different plug-ins and themes that Thrive Themes creates, which as I said are all focused on increasing website conversions. This costs $19 per month and is what I personally have.
So Is It Worth The Price?
For many and many others it definitely was, but the answer to this question really depends on your website. You’re getting some traffic that you think could be converting better, then this plug-in could easily pay for itself in a short period of time.
However, if you are getting only, let’s say 20 visitors a day to your website, then this probably isn’t going to produce very noticeable results and it might take you a while to recoup your investment.
Exit pops are one of the easiest and best ways to increase website conversions that I know of. It is like turning on a light switch. If I were to turn off the exit pops on my websites right now I would see an immediate decrease in conversions, I know this for a fact because I have done it.
The bottom line is that exit pops do work and that Thrive Leads is the best plug-in that I know of for creating one that are really good-looking and high converting.
It is also worth noting that Thrive Themes offers very good support for people who purchased Thrive Leads. This is one of the upsides to paying for a premium plug-in like this… You get all the support you need so that you don’t have to worry about glitches, technical problems, not knowing how to do something, etc.
So anyways… I hope you enjoyed this post and found it helpful. If you aren’t already using exit pops then you should give it a try. You can check out Thrive Leads on the official website here if you want to purchase.